With time, the digital space has been more loaded and complicated. This continuum of advancing technologies in Fresno and in the entire world has made conversions more deceptive. Today, you are not just competing with your potential competitors but with each unit that is posting content on the Internet. To end your confusion, a reputed SEO company in California says that conversion is not really a deceitful milestone. There are easy and smart ways to boost your conversion rate taking your business to great heights.
In this blog, I would like to share some of them to help you reach your business goals.
- Make use of testimonials for social proof
The online market has taken a huge inverse shift. Nowadays, people trust more on family, friends and relatives when it comes to buying a product or service. So, your customers’ reviews and feedback is an asset for you. Share their personal experiences with your company on your website as social proof.Testimonials don’t just work for your website but can be used smartly on any conversion-intended platform like event registration, sales and customer retention emails. Take for example how Amazon utilises customer feedback to sell books at their book and mortar stores.
- Display some human presence through visuals and video
The biggest element digital space lacks is the essence of human presence. This is evident in people’s loneliness and isolation even in a most ‘connected’ age of mankind. The mundane commercial experience brands offer today shows the absence of connection and human essence. The brands which manage to adapt the human feature successfully are the favourite of mass. So, ensure your experts of SEO in Fresno implement human element through videos and visuals on social media platform as only there you can connect with a larger audience.
- Make the registration/purchase process completely simple
Today, there are millions of information; links that seek our attention. In a space like this, you would be a culprit to expect your visitor pay you focused attention (it’s not even more than 8 seconds as per a survey). Would you like to take a chance by implementing a long registration process? What if your customer has to wait for long minutes to purchase a product?Whooshhh, they are gone!
Better develop shorter registration forms that are least demanding with fewer fields. Similarly, make the purchase process simpler and quicker. After all, you want customers and conversions more than just visitors.
- Prefer minimalistic content/webpage designs
According to a recent experiment, the webpage and content designs has gone minimalistic and it is important to move with the ongoing trends. You should focus using only the essential elements rather than going for larger elements in a small space. Use tools to test your homepage, call-to-action buttons and menu before you finalise things. And when you do, make sure it’s simple and perfect.
- Set up A/B testing
To keep your leaving visitors safe with you, create a system to get their email address, so you can connect with them later. Capturing leads is a tough and tricky job; if not done smartly, it could result in to customer annoyance. Ask your Fresno SEO experts to keep a track to boost your conversions.A/B Testing helps you keep a track of your visitors, even the ones who leave very soon. Capturing a lead successfully makes you look stronger, giving a redirection to the main product.
In a world where noise overpowers actions and people thrive to choose from various potential options, you need to make a website that has minimum but compelling content and web designs to boost conversion rates for a growing business.
We hope, this post helped you find the 5 best ways to increase your conversions dramatically, ending up turning more visitors into regular customers.