Digital marketing trends are substantially changing and demands more focus on website design. Yes, there is nothing more important than attracting your potential visitors all around Fresno and worldwide, at the first time itself. After all, first impression is the last impression. To add to this context, there is an urgent need to keep an eye on your designing skills and keep yourself updated with the upcoming design trends. We have collected the latest and essential design trends in 2017. Just keep reading!
Shallow hero headers
Recently, the shallow hero headers have been taking over the tradition of website design. The bold, big images and videos that cover the top of the home page is just so much into trend! Today, the hero images are being made shallow to fit in some more important designs and information on the home page. No doubt they still include text and images but the images are almost half as deep. The best thing about this is it helps other information displayed on the screen. It prevents clutter in the image and adds more whitespace to the whole design, making the navigation process easier.
Diagonal corner layouts
They create completely different attractive patterns for users by developing a focal point at the lower cower of a design instead of taking it to the center or top left corner. The elements used in the concept appear to burst into the design. You can use animating elements to improve the effect as in when a user hovers over some particular elements. To extract the most out of it, designers try hiding more elements below the scroll to highlight the extra element of reality. This enables to show up some parts of the design that feels hidden and tactile under the scroll. Diagonal corner layout can be a good choice for designs that do not include much art and utilise UI elements to attract users. This is because the design pattern doesn’t suit every type of content. You can use this for portfolio-style patterns to bring different elements together.
Call to action
It is an essential element of every website design. Be it a form to fill, direction to move further or a link to click, the user is always compelled to take some action. A strong prompt is displayed on the home page to encourage users do something for which they are even rewarded at times. It may be a design asking a question or suggesting an action. This helps user decide what they want to see or do, giving them all the control. The most important thing in this regard is you need to choose the right kind of content to motivate your users. Sometimes, a user does not want so many choices rather a single question works for them. So, make sure the content is highly engaging and interactive.
The specialty of these latest design trends of 2017 is you can implement them to an existing design without changing the whole layout. These are purely visual elements adapted by web design companies in Fresno that can keep you high the long chase of online market.